It starts with a published blueprint
Every certification starts from a syllabus split into domains, each with a weight in the exam. The syllabus is mapped topic by topic before a single question is written, so the exam measures what the certification page promises: EU AI Act, GDPR, LGPD, NIST AI RMF, ISO/IEC 42001 and the professional practice around them, in the proportions the blueprint states.
Questions are written to three cognitive levels: recalling a concept, applying it to a situation, and analysing a case with competing constraints. Practitioner, leader and auditor exams lean towards application and analysis, and the leader and auditor exams each have a case analysis domain.